ScalentixWhat we do
SEO built the foundation. AEO and GEO are how you show up in the answer.
Search didn’t die — it split. We optimize for all three: the search engines, the answer boxes, and the AI models people now ask instead.
Ranking on page one used to be the whole game. Now the game has three boards: traditional search results, AI Overviews and featured snippets, and the generative engines — ChatGPT, Perplexity, Gemini — that people are asking directly instead of Googling. We build for all three, because they share the same foundation and reward the same discipline: clean technical architecture, genuinely useful content, and topical authority.
What’s included
Everything this service covers.
Technical SEO Foundation
Site architecture, crawlability, Core Web Vitals, structured data, and internal linking — the infrastructure everything else depends on. No AEO or GEO strategy works on a site Google can’t crawl properly.
Content Architecture & Digital PR
Topic clusters built around real search intent, backed by digital PR and link-building that builds the authority signals both classic and AI-driven engines weight heavily.
Answer Engine Optimization (AEO)
Structuring content to win featured snippets, "People Also Ask" boxes, and voice assistant answers — formatted the way answer engines actually parse and extract information.
Generative Engine Optimization (GEO)
Optimizing for citation and inclusion in AI-generated answers — ChatGPT, Perplexity, Google AI Overviews, Gemini. This means structured, fact-dense, clearly-sourced content that generative models can confidently quote and attribute to you.
FAQ
Common questions.
What’s the difference between SEO, AEO, and GEO?
SEO optimizes for traditional search engine rankings. AEO (Answer Engine Optimization) optimizes for direct-answer formats like featured snippets and voice search. GEO (Generative Engine Optimization) optimizes for being cited and recommended by AI tools like ChatGPT and Google AI Overviews. They build on each other — you need strong SEO fundamentals before AEO and GEO can work.
Is traditional SEO still worth investing in?
Yes — it’s the foundation everything else stands on. AI Overviews and generative engines still pull from crawlable, well-structured, authoritative sites. Skipping SEO to chase AEO/GEO is like skipping the foundation to build the roof.
How do you measure GEO performance?
We track brand mentions and citations across AI platforms, share-of-voice in generative answers, and referral traffic from AI tools — alongside traditional rankings and organic traffic, since the two are increasingly connected.
How long before I see results?
Technical SEO fixes can show impact within weeks. Authority-driven rankings and consistent AI citation typically build over 3–6 months, compounding from there.