ScalentixWhat we do
Paid media that’s judged on ROAS, not reach.
Whether you sell products, generate leads, or need to keep the customers you already paid to acquire — we run performance marketing against numbers that actually matter to your P&L.
Vanity metrics don’t pay salaries. Every campaign we run is built and measured against ROAS, payback period, and LTV:CAC — not impressions or "engagement." We work across three buyer motions, because ecommerce, lead gen, and retention need genuinely different playbooks, not one generic funnel stretched across all of them.
What’s included
Everything this service covers.
Ecommerce Performance Marketing
Shopping campaigns, catalog-driven Meta and Google ads, and conversion rate optimization built to lower blended CAC and protect margin — not just push traffic to a cart.
Lead Generation
High-intent Google, Meta, and LinkedIn campaigns paired with landing pages built to convert — tracked all the way through to sales-qualified lead and closed revenue, not just form fills.
Retention Marketing
Email, SMS, and retargeting flows designed to increase repeat purchase rate and customer lifetime value. Acquiring a customer is the expensive part — we make sure you don’t have to do it twice.
What We Don’t Do
Report on vanity metrics. Every campaign ties back to a payback period and ROAS target agreed before we spend a rupee.
FAQ
Common questions.
What platforms do you run campaigns on?
Google Ads, Meta (Facebook/Instagram), and LinkedIn Ads, matched to where your specific audience actually converts — not run across all three by default.
How do you measure success?
Primarily ROAS and payback period for ecommerce and lead gen, and repeat purchase rate / LTV for retention. We agree on the target metric with you before launch.
Do you handle both ecommerce and B2B lead generation?
Yes — as separate strategies with separate KPIs. We don’t run a B2B lead gen account the same way we run a DTC ecommerce account.
What’s a realistic budget to start?
Depends on your industry and CAC benchmarks — we’ll tell you honestly during the audit if your budget is enough to get statistically meaningful data, rather than take the spend and hope.