ScalentixWhat we do
If we can’t measure it, we don’t ship it.
Clean attribution, live dashboards, and structured experimentation — so every marketing decision is backed by data you actually trust.
Most marketing "analytics" is a dashboard nobody opens, built on tracking nobody trusts. We start with clean, correctly-configured attribution — so the number on the dashboard is actually the truth — then build reporting your team will genuinely use, and an experimentation framework so decisions get tested instead of debated.
What’s included
Everything this service covers.
Attribution & Tracking Setup
Correctly configured GA4, server-side tracking, and cross-channel attribution — fixing the tracking gaps that quietly cost most businesses accurate data.
Live Dashboards
Real-time reporting built around the metrics that actually drive decisions for your business, not a generic template with 40 charts nobody reads.
Experimentation Frameworks
Structured A/B and multivariate testing processes for campaigns, landing pages, and creative — so improvements are proven, not guessed.
Actionable Reporting
Regular reporting that comes with a "so what" — a recommendation attached to every number, not just the number.
FAQ
Common questions.
What analytics tools do you work with?
GA4, server-side tracking setups, and dashboard/BI tools connected to your ad platforms and CRM — matched to what your team can maintain.
Our current tracking feels unreliable — can you fix it?
Yes — a tracking audit is usually the first step, since decisions made on broken data are worse than no data at all.
What’s an experimentation framework, practically?
A structured, ongoing process for testing one variable at a time (ad creative, landing page, email subject line) with clear success criteria set before the test runs — not ad hoc testing.
Do you provide the dashboards, or just the strategy?
Both — we build and hand over live dashboards, plus train your team to read and act on them.